4 min read
Adrian Mott: 3/14/21, 3:15 PM
Analytics can be overwhelming to think about setting up, not to mention reviewing on a regular basis. But tracking a few essential metrics can make a major difference for your marina's revenue and...
1 min read
Meghan Keaney Anderson: 2/25/21, 2:28 PM
What is Average Daily Rate? Average daily rate is just as it sounds. Since occupancy and rates can fluctuate throughout a season or year, Average Daily Rate gives you a handle on what your baseline...
1 min read
Meghan Keaney Anderson: 2/25/21, 2:28 PM
What is revenue per available linear foot (RevPFL) We admit, it's not the easiest acronym to say, but RevPLF is a powerful one. Revenue per Available Linear Foot (RevPLF) is a combination metric of...
1 min read
Meghan Keaney Anderson: 2/25/21, 2:27 PM
What is a Marina Occupancy Rate? Occupancy rate is a measure of how much of your dock space is rented to customers over a given period of time. While each marina is different in terms of how their...
3 min read
Mike Melillo: 2/17/21, 3:34 PM
We are at a watershed moment for the marina industry - one which will change the face of marina ownership and management for a generation to come. Marinas have always changed hands as owners round...
1 min read
Becky at Dockwa: 11/13/20, 9:37 AM
In the wake of Covid-19, more people than ever before are taking to the water for recreational and social activity. While this is an absolute win for the boating industry, it won't be "business as...
1 min read
Mike Melillo: 10/28/20, 10:42 AM
To our trusted marina partners,
2 min read
Becky at Dockwa: 10/9/20, 8:47 PM
Dockwa CTO John Nagro recently joined the NMTA Boatyard & Marina Conference to talk shop about marina cybersecurity. Here's Part 1 of our cybersecurity blog series, starting with a quick list of...
2 min read
Katharine Kirk: 8/13/20, 9:19 PM
Setting your dockage rates each year has an enormous impact on the success of your season; it's possible you are setting them too low. As we noted in our webinar on Optimizing for Occupancy, reducing...
1 min read
Becky at Dockwa: 6/17/20, 3:13 PM
For several years, Dockwa has taken the lead on facilitating post-hurricane communication between marinas to boaters. This year, we upgraded the process to make it even easier for marina teams to...