Marina Blog

4 min read

Photos Mean Business: 10 Photos Your Marina Should Have Online

We've been having a lot of fun – and learning a LOT – as we increased our focus on social media marketing this summer. We're constantly looking to Instagram and the web for photos of our partners'...

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4 min read

Posting to Your Marina's Social Media Channels if You Only Have 5 Minutes a Day

Marina managers, dock masters, and deck hands can be asked to wear many hats: from welcoming committee to weathermen, safety officers to local liaisons, the lengths you and your team go to to help...

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1 min read

Dockwa Case Study: How Edgartown Harbor Increased their Revenue by 25%

tl;dr Jump to the case study here, we don't mind :) With summer now in full swing, we wanted to start to highlight some of our customers' achievements in the industry. One marina in particular has...

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1 min read

How Much Money Could Your Marina be Making? Find out with the Dockwa Marina Occupancy Calculator

Inundated with managing the ebb and flow of transient boaters, marinas often find themselves accepting the end-of-year revenue total as just “good enough." Many marinas don't set seasonal or annual...

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2 min read

Why Your Marina's Website Homepage Means Everything to Your Business, and How to Fix It

Your homepage is typically the page on your website that generates the most amount of traffic. Both your customer's and your prospect's eyeballs are on this page during most visits to your website....

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2 min read

Creating Great Marina Customer Service: Automated Reservation and Email Communication

If you're a marina or yacht club that accepts transient reservations, you probably have a process or cadence of communications that you rely on to provide customer service to your guests.

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5 min read

The Countdown Effect: Why Every Marina Should Have an Opening Booking Day

You’ve seen the pre-promotional marketing in other industries: Brick & mortar shops tease Black Friday markdowns, concert venues promote tour dates well in advance, and online retailers share Friends...

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4 min read

Think Your Boater Don't Want to Reserve Slips and Moorings Online? Think Again.

Thanks to the ever-evolving world of technology, it seems that we are never very far away from a computer, not to mention our smartphones, which seem to never leave our pockets. Perhaps the most...

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3 min read

5 Simple Internet Marketing Tactics Every Marina Should Practice

At Dockwa, we work with and speak to many marinas – thousands since we started the company last year. A common theme that we've discovered is that marinas, yacht clubs and boatyards are extremely...

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