2018 Boaters' Choice Marinas
Katharine Kirk: 12/12/18 8:00 AM
3 min read
Marinas Are Using Dockwa Boat Charges in 3 Major Ways
Katharine Kirk: 10/17/18 1:24 PM
Watch Hill Marina Fire Island now can charge boaters for their metered electric through Boat Charges. Since this summer's release of Dockwa Boat Charges, marinas have been using the feature to:...
2 min read
Never Miss a Dockage Request with an Online Booking Form
Katharine Kirk: 6/26/18 10:42 AM
As a service provider in the restaurant industry, you wouldn't forgo 35% of your tips. So why, as a service provider in the marine industry, would you forgo 35% of your dockage requests?
4 min read
3 Ways Marinas Can Approach "First-Come, First-Served" With Dockwa
Katharine Kirk: 6/8/18 4:26 PM
As a marina reservation request and management software, Dockwa may seem in opposition to marinas that fill slips on a first-come, first-served basis. This opposition is, in part, true. Many of our...
2 min read
Your Marina's Voicemail Greeting Is More Important Than You Think. Here's Why.
Katharine Kirk: 5/22/18 10:35 AM
Business Hours are between the hours of 9am and 5pm. Data taken from 2017 and 2018 Dockwa Reservations. Over a third of all marina reservations are requested outside your marina's office hours. This...
4 min read
The Best Starting Point for Optimizing Your Marina's Marketing Funnel
Katharine Kirk: 5/18/18 3:09 PM
If you're familiar with marketing concepts and jargon, you probably know that when we talk about the Marina Marketing Funnel we're not talking about a baking tool that can whip up an ad campaign for...
5 min read
Social Media Basics: 7 Things Marinas Get Wrong
Becky at Dockwa: 5/16/18 6:59 PM
Sometimes when I'm chatting with a marina manager and we get on the topic of marketing, there's a sense of shame: I should be doing more, I don't know what I'm doing, I don't have enough time. You...
4 min read
Why Reducing Your Customer Response Time Should Be A Top Priority at Your Marina
Katharine Kirk: 4/26/18 3:16 PM
Lyft, Amazon, Airbnb: All wildly successful enterprises, all serving seemingly different purposes in separate industries. These three tech giants do, however, deliver a common entity that has...
3 min read
4 Creative Promotion Strategies to Attract New Boaters
Katharine Kirk: 1/17/18 7:47 AM
A great deal, or as I like to say a "bahgain"(Massachusetts native), speaks and works for itself. From $17.76 oil change prices at Goodyear Auto Service during Fourth of July Weekend, to 25%...
4 min read
6 Things Boaters Wish Marinas Knew About Booking Travel
Katharine Kirk: 11/28/17 1:47 PM
Here at Dockwa and Marinas.com, we hear from hundreds of boaters each day about what makes a positive and memorable marina experience. Whether you're newly-minted marina manager or have been in the...