Marina Blog

Marina Marketing

1 min read

Webinar: How marinas can make the most of 2020's "Boater Boom"

In the wake of Covid-19, more people than ever before are taking to the water for recreational and social activity. While this is an absolute win for the boating industry, it won't be "business as...

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1 min read

Image Policy Update

When Dockwa paired up with Marinas.com, integrating thousands of boater reviews, one of our top priorities was giving marina managers more control over their profiles. Once you claim your marina's...

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Copy of Economic Impact blog header

5 min read

Economic Impact of Harbors on Town Revenue and Local Business Revenue

What happens if the marina in your town doesn't reach its potential as far as visiting boater traffic? Your town and local businesses are missing out on revenue, not just the marina. Whether you're a...

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social media

5 min read

Social Media Basics: 7 Things Marinas Get Wrong

Sometimes when I'm chatting with a marina manager and we get on the topic of marketing, there's a sense of shame: I should be doing more, I don't know what I'm doing, I don't have enough time. You...

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3 min read

Lifetime Value of a Marina Customer: How One Lead Can Impact Your Revenue for Years to Come

As a marina manager, you invest a lot of time in making sure your docks are maintained, your amenities are up to snuff, and your staff is well-trained, educated, and professional. It hardly goes...

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3 min read

Getting Started with Email Marketing at Your Marina

Ah, Emails. We all love them, right? As much as people talk about hating "spam," the power and effectiveness of email marketing is undeniable. Consider the following stats from Entrepreneur Magazine:...

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3 min read

The Marina Marketing Funnel

It’s been a great past year for me at Dockwa. I’ve thoroughly enjoyed working with marinas all over the country. I’ve learned a lot about the marine industry. Many of the challenges facing marinas...

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4 min read

Photos Mean Business: 10 Photos Your Marina Should Have Online

We've been having a lot of fun – and learning a LOT – as we increased our focus on social media marketing this summer. We're constantly looking to Instagram and the web for photos of our partners'...

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4 min read

Posting to Your Marina's Social Media Channels if You Only Have 5 Minutes a Day

Marina managers, dock masters, and deck hands can be asked to wear many hats: from welcoming committee to weathermen, safety officers to local liaisons, the lengths you and your team go to to help...

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