5 min read
Becky at Dockwa: 5/16/18 6:59 PM
Sometimes when I'm chatting with a marina manager and we get on the topic of marketing, there's a sense of shame: I should be doing more, I don't know what I'm doing, I don't have enough time. You...
3 min read
Becky at Dockwa: 5/4/17 10:00 AM
As a marina manager, you invest a lot of time in making sure your docks are maintained, your amenities are up to snuff, and your staff is well-trained, educated, and professional. It hardly goes...
3 min read
Becky at Dockwa: 1/12/17 7:00 AM
Ah, Emails. We all love them, right? As much as people talk about hating "spam," the power and effectiveness of email marketing is undeniable. Consider the following stats from Entrepreneur Magazine:...
3 min read
Adrian Mott: 1/3/17 3:15 PM
It’s been a great past year for me at Dockwa. I’ve thoroughly enjoyed working with marinas all over the country. I’ve learned a lot about the marine industry. Many of the challenges facing marinas...
4 min read
Becky at Dockwa: 8/17/16 9:00 AM
We've been having a lot of fun – and learning a LOT – as we increased our focus on social media marketing this summer. We're constantly looking to Instagram and the web for photos of our partners'...
4 min read
Becky at Dockwa: 8/9/16 2:00 PM
Marina managers, dock masters, and deck hands can be asked to wear many hats: from welcoming committee to weathermen, safety officers to local liaisons, the lengths you and your team go to to help...
2 min read
Adrian Mott: 6/23/16 8:48 AM
Your homepage is typically the page on your website that generates the most amount of traffic. Both your customer's and your prospect's eyeballs are on this page during most visits to your website....
2 min read
Adrian Mott: 5/24/16 8:00 AM
If you're a marina or yacht club that accepts transient reservations, you probably have a process or cadence of communications that you rely on to provide customer service to your guests.
5 min read
Adrian Mott: 5/12/16 8:00 AM
You’ve seen the pre-promotional marketing in other industries: Brick & mortar shops tease Black Friday markdowns, concert venues promote tour dates well in advance, and online retailers share Friends...
4 min read
Adrian Mott: 4/25/16 8:00 AM
Thanks to the ever-evolving world of technology, it seems that we are never very far away from a computer, not to mention our smartphones, which seem to never leave our pockets. Perhaps the most...