2 min read
Adrian Mott: 6/23/16 8:48 AM
Your homepage is typically the page on your website that generates the most amount of traffic. Both your customer's and your prospect's eyeballs are on this page during most visits to your website....
2 min read
Adrian Mott: 5/24/16 8:00 AM
If you're a marina or yacht club that accepts transient reservations, you probably have a process or cadence of communications that you rely on to provide customer service to your guests.
5 min read
Adrian Mott: 5/12/16 8:00 AM
You’ve seen the pre-promotional marketing in other industries: Brick & mortar shops tease Black Friday markdowns, concert venues promote tour dates well in advance, and online retailers share Friends...
4 min read
Adrian Mott: 4/25/16 8:00 AM
Thanks to the ever-evolving world of technology, it seems that we are never very far away from a computer, not to mention our smartphones, which seem to never leave our pockets. Perhaps the most...
3 min read
Adrian Mott: 4/5/16 10:38 AM
At Dockwa, we work with and speak to many marinas – thousands since we started the company last year. A common theme that we've discovered is that marinas, yacht clubs and boatyards are extremely...
4 min read
Matt Fradette: 4/1/16 8:00 AM
I've spent the better part of the last 7 years talking to businesses of all kinds about how to improve their presence online. Since we started Dockwa, I've had the pleasure of speaking to hundreds of...
5 min read
Adrian Mott: 3/23/16 10:52 AM
A few years back, Google introduced the “5 Stages of Travel,” on their excellent Think with Google blog. The original post is unfortunately MIA, but the idea remains as sound as ever, especially for...
