4 min read
Katharine Kirk: 5/18/18, 3:09 PM
If you're familiar with marketing concepts and jargon, you probably know that when we talk about the Marina Marketing Funnel we're not talking about a baking tool that can whip up an ad campaign for...
5 min read
Becky at Dockwa: 5/16/18, 6:59 PM
Sometimes when I'm chatting with a marina manager and we get on the topic of marketing, there's a sense of shame: I should be doing more, I don't know what I'm doing, I don't have enough time. You...
4 min read
Katharine Kirk: 4/26/18, 3:16 PM
Lyft, Amazon, Airbnb: All wildly successful enterprises, all serving seemingly different purposes in separate industries. These three tech giants do, however, deliver a common entity that has...
3 min read
Katharine Kirk: 1/17/18, 7:47 AM
A great deal, or as I like to say a "bahgain"(Massachusetts native), speaks and works for itself. From $17.76 oil change prices at Goodyear Auto Service during Fourth of July Weekend, to 25%...
4 min read
Katharine Kirk: 11/28/17, 1:47 PM
Here at Dockwa and Marinas.com, we hear from hundreds of boaters each day about what makes a positive and memorable marina experience. Whether you're newly-minted marina manager or have been in the...
2 min read
Becky at Dockwa: 9/5/17, 12:19 PM
Marinas everywhere have a new ace up their sleeves. Today, we're proud to announce Auto Confirm by Dockwa, the first-ever automated marina reservation software.
4 min read
Dan DeGeorge: 5/10/17, 9:44 AM
Let’s face it, we live in a world where consumers have more options than ever. Which cell phone should I pick? What restaurant should I eat lunch at? Which bank should I choose? Which of the 4...
3 min read
Becky at Dockwa: 5/4/17, 10:00 AM
As a marina manager, you invest a lot of time in making sure your docks are maintained, your amenities are up to snuff, and your staff is well-trained, educated, and professional. It hardly goes...
1 min read
Mike Melillo: 1/24/17, 7:58 AM
It’s hard to believe that 2016 was Dockwa’s first full calendar year – time flies! In short time, we've learned so much and continue to love working side by side with marinas, yacht clubs, and...
4 min read
Matt Fradette: 1/18/17, 11:00 AM
For better or for worse, we live in digital age.