Marina Marketing and Operations Blog

The Gift of Time: Three Holiday Season Time-Savers from Dockwa

Written by Griffin Engel - Team Dockwa | 12/3/25 4:45 PM

The holiday season brings a unique kind of pressure to marinas, whether they are slowing down for winter or operating at full speed in warmer climates. While most people are wrapping gifts and finalizing travel plans, marina teams are wrapping up paperwork. Contracts need to be prepared and sent, deposits must be collected, storage billing continues, and compliance documents are hunted down. At the same time, boaters are harder to reach, seasonal staff may be gone, and year end reporting becomes a priority.

The result: a season where even well-organized teams can feel stretched thin, long before the ball drops the new year begins. That is why top marinas turn to Dockwa. By automating time-consuming tasks, giving boaters better self-service tools, and providing fast access to clear operational insights, Dockwa helps marinas reclaim valuable hours during one of the busiest stretches of the year.

1. Streamline the Administrative Avalanche

In December and January, paperwork and admin tasks can become an avalanche. Seasonal contracts need to be sent, deposits need to be collected, storage billing continues, and compliance documents must be tracked. This is all while putting together end of year reports and planning for the following season. Regardless of the time of year, it’s enough work to turn anyone’s holiday season frosty.

Here at Dockwa, we give marinas this time back, by replacing manual work with smart automation and tools that help them streamline and get the same work done in a fraction of the time. What usually takes days or weeks can be reduced to a set of simple steps that work behind the scenes while your team focuses on higher value work.

  • Send contracts in bulk using previous years customer lists and billing as a starting point, turning 100+ contract tasks into one bulk send

  • Combine your billing, document collection, and contracting process, taking three separate efforts down to one, and minimizing the work to keep everything organized

  • Track contract and document completion in one place and eliminate the manual spreadsheets where mistakes happen

  • Lean on Dockwa’s built-in communication tools to clearly outline what your customers need to do, and how to do it

The result is a cleaner, faster workflow that helps marinas stay organized, drive revenue earlier, and avoid the heavy seasonal lift that so often defines the end of the year.

2. Help Boaters Help Themselves

Did you know? 40% of boaters say that dealing with their seasonal contracts is the most frustrating part of their experience as a boater.

It comes down to unnecessary work - unclear billing timelines, manual contract submissions, and antiquated payment methods frustrate boaters during a time of year where distractions are already abundant. The friction this causes inevitably spills over to marina staff, who have to put in the hours to support those frustrating processes, or chase down the customers who decide to not deal with it entirely.

The solution? Save the post office for the holiday cards, and use Dockwa. With Dockwa, you can turn that frustration into a positive boater experience by them more control over their own tasks, while keeping all communication in one place for the marina.

Boaters can sign contracts, pay invoices, update payment methods, upload insurance, and request reservations on their own, in one easy-to-use app. This means fewer interruptions, fewer repetitive calls, and fewer back and forth emails. Even when boaters are traveling or are hard to reach, they can still complete what the marina needs, in a matter of a few clicks, with little to no staff involvement.

On the marina side, centralized messaging keeps conversations organized for marina staff, cutting down the time staff spend searching for and responding to customer inquiries.

3. Clear Insights for a Clearer Start to the New Year

As the year comes to a close, marinas often find themselves buried in spreadsheets. Revenue summaries, contract return rates, occupancy trends, outstanding balances, and forecasting all need attention at the same time. For many teams, gathering these insights means pulling data from multiple systems and piecing everything together manually. It takes hours, sometimes days, and still leaves room for uncertainty.

Dockwa removes that burden by centralizing your operational and financial data in one place. Instead of sorting through disconnected tools or manually reconciling reports, marinas can access clear, accurate insights in minutes. You get instant visibility into the numbers that matter, without spending your holiday season wrestling with spreadsheets.

On top of that, Dockwa’s Marina Success Managers save even more time by doing the heavy analytical lifting for you. This is their specialty. They review your season with you, identify what worked well, flag areas that may need improvement, and offer recommendations tailored to your operation. Instead of deciphering data on your own, you have an expert partner who helps you make smart decisions quickly.

The result is meaningful time savings and better clarity. You spend less time trying to extract insights and more time acting on them. With Dockwa and your Success Manager, marinas move into the new season with confidence, cleaner data, and a clear plan forward.

Closing Thoughts

During the holidays, time becomes the most valuable gift a marina team can have. Contracts, billing, compliance tracking, boater communication, and year end reporting all compete for attention just as staff are trying to plan their own celebrations. Dockwa gives marinas a way to simplify this work through automation, streamlined customer interactions, and centralized data that is easy to interpret.

With self service tools that reduce front desk traffic and Success Managers who help analyze your season and highlight the best steps forward, marinas can head into the new year with clarity rather than the usual post holiday scramble. If your team is looking to save time, improve the boater experience, and start the new season on the right foot, Dockwa is built to help you make that happen.

 

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