Launched in 2024, The Running Fix newsletter is Dockwa's monthly boater newsletter designed to share exclusive editorial content for people who celebrate life on the water. Each edition, sent the first Monday of each month, features stories about cruising destinations, boat culture, and the moments that make the cruising community worth writing about. Not ads. Just good stories, told well.
Storytelling builds relationships that traditional advertising can't. When a boater reads about the history of your marina or the person who built it, they don't just learn about you, they remember you. They come back, and they tell other boaters.
We're not looking for a list of your marina's amenities. Any boater can see that information on your Dockwa profile! We're looking for the story behind what makes your marina special. The kind of thing a first-time visitor would never know, but a regular who's been coming for twenty years identifies as the reason they keep coming back.
Great Running Fix features are built around things like:
The history. Where did this place come from? Who built it, and why? What did it take to keep it alive through the decades?
The person who changed everything. A marina operator, a longtime boater, a local legend. Someone whose presence fundamentally shaped what this place is today.
Lessons learned. What does running a marina teach you? What do you know now that you didn't when you started? What surprised you? What are you biggest takeaways about the boating community?
Community impact. How has this marina shaped the people and town around it? How have the people and town shaped the marina in return?
A pivotal moment. A storm, a sale, a renovation, a chance encounter. Something that changed the trajectory of your operation and how you think about this place.
What makes it feel like home. The regulars. The rituals. The reason people come back year after year. The traditions like delivering homemade muffins to guests in the morning, or being self-proclaimed mudslide experts.
Looking for some examples? Here are a few stories that resonated particularly well with our boaters:
We prioritize features rooted in genuine storytelling that will resonate with our boater audience.
For selected features, your team will be responsible for drafting the story and providing accompanying imagery. The final piece will include an introduction and outro written by Team Dockwa, along with a link to your marina’s Dockwa profile to help drive boater interest and visits.
Marina features are available to all paid Dockwa partners. Not a partner yet? We’d love to share more about our expansive boater network and marketing opportunities.